This is brilliant stuff - you're bang on the money about the misleading literal image. I'd been feeling vaguely that this was a problem but you articulated it. Also the web-clueless printers - that made me laugh because it's so true.

I can see the abstract-name thing, but I've got fixated on finding a name made up of well-known, easily-spellable words. It's the "can it be shouted in someone's ear at a party?" factor.