different names for the same thing

I suppose it depends on where you expect to get the most business, in the short term and further future, and whether you want to be fresh-and-funky or sober-and-dependable. I'm raising it because I don't know, not because I'm trying to suggest that one is better, but if it's likely that once you've got the first few contacts through shouting in ears at a party and they pass on links to people by email/over coffee might you be embarrassed at something informally stylish instead of soberly professional? I guess it depends as well on whether you're selling yourself more as imaginative print designer or fastidious proof-reader/editor. If I was employing a proofreader I don't think I'd want someone imaginative or stylish!