I guess it depends as well on whether you're selling yourself more as imaginative print designer or fastidious proof-reader/editor

I think this is a really important issue, actually. The central point of the site isn't making cool stuff, it's helping other people improve theirs, without imposing my own personality on it. And I think what's causing the confusion is that I'm trying to shoehorn the print-design stuff in there, when (apart from simple "making your thesis look nice in Quark" sort of stuff) it should probably be on a more designy site with an exciting name &c &c. Along with my other arty things.