OK :) I think it's worth thinking about what you're trying to sell (which as you say elsewhere may in fact be >1 website), who you want to sell it to, who *you* are, and how you want to interact with your clients. You are (IMO) better off going with a design and name and so on that match yourself and what you want out of the transaction. If (for example) you try to portray yourself as Serious-Minded Weighty Person, but then when people actually work with you, you're more flexible & cheerful & laid-back than that, then the people who might like the flexible, cheerful, laid-back approach will have been scared off by the serious & weighty website; and the people who were attracted by the website won't be getting what they thought they were (and may either bow out of the process early or fret about it; either way, even if they get a good result, they're not likely to recommend you as strongly as someone who you fit better with).
(That example probably sucks, & I am not suggesting that you are not competent or serious! But hopefully you see what I mean.)
So that's the business side of the argument (sell what you're actually comfortable providing, and act congruently with that when promoting yourself). The other, more personal, side is that if you paint yourself into a particular image which you're not comfortable with, even if you manage to work inside that image with clients, you're not going to find it particularly fun. (And thus will do a less-good job and/or will stop doing it sooner because you're not enjoying it as much.) A bit like: I myself *could* doubtless go work in the City & do a perfectly decent job except for the bit where I would be TOPPLING CAPITALISM FROM WITHIN but the effort involved in working against my instincts would be huge & not worth it. That's an extreme example, but there's a similar argument with (e.g.) the sort of freelance writing I do: it's OK to nudge your style one way or the other a bit to fit a particular publication, but better by far to focus on finding publications where your natural style fits well.
So, yes. Does that make sense? I am fundamentally making an argument for BE YOURSELF as a basic maxim even in business :)
Re: Glad to help!
(That example probably sucks, & I am not suggesting that you are not competent or serious! But hopefully you see what I mean.)
So that's the business side of the argument (sell what you're actually comfortable providing, and act congruently with that when promoting yourself). The other, more personal, side is that if you paint yourself into a particular image which you're not comfortable with, even if you manage to work inside that image with clients, you're not going to find it particularly fun. (And thus will do a less-good job and/or will stop doing it sooner because you're not enjoying it as much.) A bit like: I myself *could* doubtless go work in the City & do a perfectly decent job
except for the bit where I would be TOPPLING CAPITALISM FROM WITHINbut the effort involved in working against my instincts would be huge & not worth it. That's an extreme example, but there's a similar argument with (e.g.) the sort of freelance writing I do: it's OK to nudge your style one way or the other a bit to fit a particular publication, but better by far to focus on finding publications where your natural style fits well.So, yes. Does that make sense? I am fundamentally making an argument for BE YOURSELF as a basic maxim even in business :)