I think you've hit the nail on the head. The Needy shoes were all multicoloured and floral and over-enthusiastic; they've clearly been trying so hard to make friends that no one can stand their relentless bubbliness. I bet they'll be the first to go postal.

Creepy will probably just lose their white trim and bows, become slightly spikier, and find their true niche as goth shoes. They're like the one spooky-kid in a class full of cheerleaders and would much prefer to be in a Camden shop smelling of patchouli than the high-street shop they were in.

I don't even want to speculate about Qualm.