I don't think it's wrong (though I suspect it would be a bit misguided for that to be the deciding factor) -- I think the choice of style, register, design, etc. can be indicative of the attitude, priorities, effort, enthusiasm, etc. of the people choosing them. I think it can also tell you a lot about the audience they (think they) are aiming their literature at, which may be interesting.
I try not to over-analyse the election literature for this sort of thing but I can't help noticing it, and if a party thinks people don't notice that sort of thing then I think they're missing a trick. Several tricks, probably. Yes, there's the flip side of that argument ("if they didn't spend all their money on fancy leaflets etc. etc.") but I think presentation does matter, and it doesn't have to be ostentatious and expensive shiny paper -- just readability, being easy on the eye, even just basic spelling/grammar!
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Date: 2005-05-05 02:35 pm (UTC)I try not to over-analyse the election literature for this sort of thing but I can't help noticing it, and if a party thinks people don't notice that sort of thing then I think they're missing a trick. Several tricks, probably. Yes, there's the flip side of that argument ("if they didn't spend all their money on fancy leaflets etc. etc.") but I think presentation does matter, and it doesn't have to be ostentatious and expensive shiny paper -- just readability, being easy on the eye, even just basic spelling/grammar!