shoes to aspire to

One of today's work experience kids is helping out in a shoe shop. He hadn't showed up yet when I arrived, so I wandered around idly examining shoes to pass the time. Every model of shoe had its own name. Some of these were what you'd expect as names for shoes, like 'Beth' and 'Napoli'. But I also found shoes called 'Creepy', 'Qualm' and 'Needy'.

('Qualm' were some little white shoes for kids with pink flowers on them.)

Why?!